We have no investors, no board of directors, no eyes on an exit. We feel a moral obligation to exercise our independence. To do things no one would give us permission to do. To try things other agencies would be afraid to try. To skip safe, and go for original.

Corporate language is filled with metaphors of war. Companies “conquer” the market, they “capture” mindshare, they “target” customers, they employ a sales “force”, they hire “head-hunters”, they “destroy” the competition, they pick their “battles”, and make a “killing”. That’s an awful paradigm and we want nothing to do with it. Work isn’t war. We come in peace.

Hustle mania, hustle porn, the grind, call it what you will. We call it insidious. There’s nothing glamorous about being totally rundown after years of non-stop whatever-it-takes work.

And pumping your mind full of anxiety about whether you’re getting enough, doing enough, or chasing enough is no way to live. Put in a good day’s work, close the damn laptop, and get on with life.

If you want to do meaningful work, don't ask for permission. Don't wait forever for a vacancy. If the table doesn't exist, build it yourself. If the table is too small, bring a saw and some nails and make it bigger.

The economy isn't a force of nature. It’s a set of choices. And for too long, those choices haven't included us.

When you move as a collective, you don't just ask for a seat; you own the floor.